Google will soon let advertisers and publishers know whether or not their video ads delivered via the DoubleClick ad services are actually being watched by customers, Bloomberg reports. This news was announced by Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show (CES) in Las Vegas this week. In keeping with the Media Ratings Council’s standard, Google will let advertisers know what percentage of their videos were at least 50% in a customer’s view for at least two seconds or more. In order to take advantage of this new viewability reporting, advertisers and publishers […]
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